Chad Ellis started Your Move Games in 2004 with partner Robert Dougherty. Ellis documented his thoughts about his initial experience on The Games Journal.
Part 1 describes the genesis of Your Move Games, and the rationale for going into business with a partner.
Part 2 focuses on promotional strategy, and how to gain traction in the board game industry.
Part 3 discusses the process of playtesting and the nature of feedback.
These articles were written over three years ago, but the problems and Ellis’ insights are still valid today. Definitely worth a look if starting a game company is in your future.
